vivo overtakes Samsung in India for the first time in Q1 2020 as Xiaomi still leads the market
According to Canalys, the Chinese smartphone maker vivo has shipped more smartphones than Samsung in India in the first quarter of this year, which means that Vivo has overtaken Samsung for the first time in the Indian market. Now, this is a very interesting share of news to all the Vivo shippers out there.
As Xiaomi remains the leading smartphone brand in the country with 10.3 million units and 30.6 percent market share, it is believed that the attribute is endorsed to the brand’s offline expansion and affordable pricing of products. According to the report, Vivo nearly doubled its shipments in India year-on-year by up to 6.7 million units, capturing roughly 19.9 percent of the market.
Now with that, Samsung stands at the third position with shipment of 6.3 million units and 18.9 percent market share, followed by Realme and OPPO. Allegedly the report also adds that Realme managed to ship 3.9 million units of its smartphones while OPPO shipped around 3.5 million units.
Also, adding to that, in about 33.5 million units were shipped to vendors in the first quarter of this year in the country, which registers a growth of 12 percent. But, the shipments are expected to plunge in Q2 2020 because of the on-going country-wide lockdown in India to curb the spread of coronavirus.
However, according to the research firm Counterpoint, the smartphone shipments in India grew 4 percent in Q1 2020as well which is interesting news. So, while shipments grew in the months of January and February, March reported a decline of 19 percent and thus the growth was also limited to just 4 percent.
Now that Vivo has become the second-largest brand in India in Q1 2020, the company might also be in some sort of trouble. To how the company hit the milestones, it was the title sponsor of IPL 2020, one of the biggest sporting events in India. The company rapidly shipped high stock of its devices to vendors but now with IPL getting postponed and country under lockdown, it will be difficult for the company to achieve expected sell-through after the lockdown ends. To see how things might or might not affect the company we will have to patiently stay home and stay safe to figure that out after the lockdown ends.
Also, for an extra dose of news, we have known that the smartphone shipment numbers for the Indian market also showcases the dominance of BBK Electronics, which owns vivo, OPPO, Realme, and OnePlus. This combined the market share of its top three leading brand — Vivo, Realme, and OPPO to 42 percent.