Netflix recently announced its partnership with Microsoft as its “global advertising technology and sales partner” in July. Both companies stated that they are “excited to work together” and revealed that the partnership is still in the early days. However, it seems as if the early days have bygone and the ad-supported tier finally launched. The launch isn’t global but will be available in 12 countries. Let’s look at the launch in detail.
The launch of the upcoming Netflix ad-supported tier will be available in 12 countries. Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and the US. The new tier lets users get the subscription for $6.99 in the US or CAD 5.99 in Canada or £4.99 in the UK monthly. This plan is called Basic with Ads, and it’s arriving in November – specifically November 1 in Canada, and November 3 in the US and UK.
The ad tier lets users enjoy live streaming with a video quality of up to 720p/HD. It features an “average of 4 to 5 minutes of ads per hour”. The ads will be 15 to 30 seconds in length each and will play before and during shows and films. While almost all Netflix content will be included, some limited shows and movies might not be included due to license restrictions. Also, downloads are not available in the plan as well.
This is a more cheap option for those who dont prefer Netflix base subscriptions. As the existing subscriptions were a bit pricy, this could give Netflix an opportunity to let users enjoy an ad-tier experience.
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