According to a report from Counterpoint, a technology market research group, OPPO has grabbed the No 1 spot in the Asian market with a market share of 15%. The report also reveals that OPPO is followed closely behind by Vivo with a market share of 13% while Xiaomi and Samsung are tied in the third position with a market share of 12%.
[bs-quote quote=”Asia, is a priority market for us and we believe that we have been able to fulfill the demands of our esteemed consumers here. It is a real moment of pride for OPPO to be a part of the top 3 brands when it comes to market shipments. We as a brand will continue to focus on understanding the consumer needs, offer them products that meet their demands, well in time.” style=”style-2″ align=”center” author_name=”OPPO”][/bs-quote]
The company primarily focuses on camera-centric smartphones. In today’s world where taking pictures has become a focus for everybody, it is easy to guess how the company has gained such success. To see this shift in the market quite ahead in time and invest in this particular segment can be regarded as a good foresight of the company.
The company has been expanding in the majority of Asia in the past two years rapidly. The company has been expanding its presence through Point of Sales and after-sales Service Centers for giving its consumers a better and customized experience. The company further said that successful marketing campaigns targeted towards reaching out to young consumers through platforms like Entertainment, sports, Social media, etc. have also driven the brand to gain higher recognition.
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In our opinion, OPPO seems to be on the right track to be a top contender in the Global Smartphone Market. OPPO, primarily focusing on a particular segment in the market and using all the resources of media to spread its name in the market has once again proven to be a great strategy for the company.
What do you think about OPPO becoming the No 1 Smartphone brand in Asia?