According to the people familiar with the matter, the South Korean tech giant plans to introduce the next-gen models, the Samsung Galaxy S9 and Galaxy S9 Plus, in late February and release them in early March. This new schedule will be a month earlier than the previous release cycle which the company followed. We can speculate that the earlier than expected release of these flagship devices is primarily due to the threat of the iPhone X which was released in November this year with a unique set of features currently not available in any other device on the market.
The launch of the new flagships will be a significant point for the tech giant, marking it as a global leader in the smartphone market again or as a King who lost his throne to Apple Inc. Despite the $1000 price tag, the iPhone X has generated positive reviews and analysts project that holiday sales will help Apple produce its first quarter of 2018 with more than $80 billion in revenue. If the trend goes on, Samsung’s global market share is projected to fall to less than 20 percent in 2018.
The release will be the South Korean Giant’s first major smartphone introduction since the Galaxy Note 8 which met a lukewarm response due to its steep price tag. The company might also be planning to regain its strong global momentum with the release of the flagships. The phones are said to be similar to the current generation Galaxy S models but will include upgraded camera systems. The people also added that the release plans for the new flagship models are still fluid though and could change.
What are your thoughts on this early release? Let us know in the comments.