TikTok is a popular short-form video platform where users express creativity through engaging, bite-sized videos set to music, spanning a wide range of interests and trends. With such huge success of the app, TikTok is integrating ads into search results so they can increase the revenue from the app. This means you will see a paid advertisement every time you search for anything on TikTok.
TikTok is integrating ads into search results
TikTok became super popular because it lets people make and share short, fun videos with music. The app’s easy to use and its special tricks made it famous worldwide. People love it for showing off their talents, trends, and ideas in just a minute. TikTok grew fast thanks to viral challenges and relatable stuff, and now it’s a huge part of how we all connect online.
Further, We all know that ads have a way of popping up everywhere, no matter where we look. And now, it’s happening on TikTok too. They’re putting ads right into the search results. So, when you’re searching for a hashtag, a specific person, or anything else, you’ll see ads from companies. These ads come from videos that companies pay for, and the goal is to help you discover new brands.
Some people might find this a bit annoying. But TikTok says that the ads will match what you’re searching for, and they’ll clearly say they’re ads. The ads will probably come from things you’ve searched for before and the stuff you’ve done on TikTok. The computer program will do what it usually does but in a new spot.
However, on the bright side, if you click on an ad, your search won’t get messed up. The ad will look like the other posts, and you can still scroll through the search results, whether you click on the ad or not. Lots of advertisers will likely use this. TikTok says it’s automatically on for stores that were already selling things. So, advertisers have the option to specify if they don’t want to be in the search results.
Talking about this functionality on other apps, other apps like Instagram already started doing this. And just so you know, ads already show up in the regular TikTok videos you watch. They’re in between the videos from people you follow. Also worth noting is that this ad thing is happening for TikTok users all around the world.
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How do you feel about this new update from TikTok? Do let us know in the comments.