According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Q1 2020, “It has become the number one smartphone brand in Nepal.”
It climbed to leadership in Nepal for smartphones for the first time in Q1 2020, followed by Samsung and vivo. The market share of the brand is 30.9% in 2020, which means four out of the top ten smartphones sold in Nepal were Xiaomi devices. According to the sources, “It has taken the lead the market for the very first time since it started operating officially in 2018.”
Top 5 Smartphone brands in Nepal Q1, 2020
As per the IDC’s Worldwide Quarterly Mobile Phone Tracker, Q1 2020 data, “Xiaomi is 66% bigger than the second-largest smartphone vendor, which means it is independently large as the second largest and the third-largest smartphone vendor combined in Nepal.” With Redmi Note 8 as the No.1 smartphone in Nepal, it has Redmi 8 at No 2, which shows that it had two out of the Top Five smartphones in Q1 2020.
Sourabh Kothari, country general Manager, Xiaomi conveyed his happiness stating, “This is an exhilarating moment for us at Xiaomi Nepal, as we become the leader in the smartphone market for the very first time. Driven by our mission to bring innovation for everyone, we shall work even harder for our MI fans.”
He concluded saying,” We are so grateful for the immense support we have received from our dear customers, who have believed in us every step of the way. The journey since our start here has been a humbling experience and I truly believe that we will become an even bigger part of the people’s lives with our commitment to gain our users’ love and trust through best specifications, highest quality, and honest pricing.”
The brand witnessed its gradual growth in the market by using various marketing strategies like sales, offers, different festive events launched under the occasions, and including varieties of specs in its newly launched models. The company was No.1 in all sale events of online selling partner Daraz.com with the Dashain sale of Xiaomi contributing massively to the brand.
The offline growth had a significant role to play in the overall growth with Xiaomi setting up more than 900 offline partners with 350 Mi Preferred Partner shops across the country within a year, strengthening their presence in Nepal. Holding a strong distribution network across locations. They have also fortified their position in the market with robust after-sales services through exclusive authorized service centers as well as a dedicated service warehouse to fulfill customer services and requirements in Nepal.