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Thursday, July 25, 2024
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HomeTech NewsXiaomi officially announces partnership with Leica 

Xiaomi officially announces partnership with Leica 

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The rumors came true about the long-awaited partnership between  Xiaomi and Lecia. With no evidence of the partnership, very few people believed the rumor. But now as Xiaomi has just confirmed that it is in fact undertaking a strategic partnership. We also see the Xiaomi 12 ultra rumor coming true as well. This article will cover the rumors and announcements in detail from the Xiaomi and Leica partnership with the launch of Xiaomi 12 Ultra. 

As we may know that Leica is one of the most well-known camera companies. The partnership between Leica and Huawei became the most successful partnership. Huawei has been affected by various government bans. So it makes sense that Lecia is trying to see other things. Therefore the strategic partnership between Leica and Xiaomi. The two company is to be jointly developing the first imaging flagship smartphones. Rumored to be launched in July this year by Xiaomi.

According to their joint press release, Xiaomi and Leica share the same ideas regarding mobile imaging”. They’re both eager to take mobile photography to the next level. Xiaomi CEO Lei Jun said “Xiaomi focuses on creating the ultimate user experience and has always hoped to explore the capabilities of smartphone photography to the extreme.

Xiaomi and Lecia

Leica Camera AG CEO Matthias Harsch said “ it is an honor to announce the long-term strategic cooperation with Xiaomi”. Whereas the promises excilent image quality, classic Leica design, and unrestricted creativity.  

From the announcements, the Xiaomi 12 Ultra will be featured with the partnership of two companies Xiaomi and Lecia. Whereas we have no news that where the partnership sits at the scale. One end is that the mobile phone maker Xiaomi uses the camera with the Leica camera brand and a few filters in the camera app. Whereas the other side is that it’s actually co-developed with hardware and software.   

Watch our cinematic vlog with Xiaomi 12X.

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