In a significant move impacting hundreds of employees, tech giant Apple has confirmed layoffs following the discontinuation of two major initiatives: the self-driving car project, known as Project Titan, and the development of in-house Micro-LED displays. This decision marks a notable shift in Apple’s strategic focus and underscores the challenges faced by the company in these ambitious endeavors. In this article, we shall discuss why Apple Fired 600 employees in detail.
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Apple Fired 600 employees:
Following the termination of the Project Titan (Apple Car) and MicroLED development projects, approximately 600 employees were affected by the recent layoffs at Apple. The MicroLED display team, formed after Apple acquired LuxVue Technology in 2014, bore a significant portion of the layoffs due to challenges in production. The cancellation of MicroLED displays for the Apple Watch earlier this year further worsened the situation, leading to job cuts in this department.
Project Titan, Apple’s ambitious venture into the self-driving car market, also faced substantial cuts. Despite employing around 2,000 individuals for the project, it was ultimately shelved last month. Internal uncertainties about the project’s direction and concerns over rising expenses contributed to this decision. While some employees from the Project Titan team have transitioned to other roles within Apple, particularly in artificial intelligence (AI) development, others have unfortunately been let go from the company.
In addition to the layoffs in the Project Titan and MicroLED divisions, Apple’s Siri development team also experienced downsizing. Reports indicate that a Siri data operations office in San Diego has been closed, with affected employees offered relocation options to Austin, Texas. This move hints at a shift in Apple’s operational focus and restructuring efforts aimed at streamlining operations.
Although Apple has not disclosed the exact number of employees affected by the layoffs, it is speculated that a majority were involved in the now-defunct Project Titan and MicroLED development initiatives. However, some former employees from these projects are reportedly being redirected to support Apple’s ongoing AI projects, signaling a continued focus on innovation despite the setbacks.
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